IDENTITY / MODULE 01
ID: STUDIO–ID–A01

A container for intention.
Form emerges before explanation.
Identity stabilizes only through repetition.

01 STATUS / ACTIVE
02 STATUS / ACTIVE
03 STATUS / ACTIVE
04 STATUS / ACTIVE
05 STATUS / ACTIVE
06 STATUS / ACTIVE
07 STATUS / ACTIVE

SYSTEMS / MODULE 02
ID: SYS–CORE–B07

Systems are not designed.
They are discovered through constraints.
Failure refines the architecture.

01 STATUS / ACTIVE
02 STATUS / ACTIVE
03 STATUS / ACTIVE
04 STATUS / ACTIVE
05 STATUS / ACTIVE
06 STATUS / ACTIVE
07 STATUS / ACTIVE

IDENTITY / MODULE 03
ID: UI–THRESHOLD–C12

An interface is a negotiation
between machine logic
and human instinct.

01 STATUS / ACTIVE
02 STATUS / ACTIVE
03 STATUS / ACTIVE
04 STATUS / ACTIVE
05 STATUS / ACTIVE
06 STATUS / ACTIVE
07 STATUS / ACTIVE

NARRATIVE / MODULE 04
ID: NAR–SEQ–D09

Narrative is not linear.
It folds, repeats, and leaks
across mediums.

01 STATUS / ACTIVE
02 STATUS / ACTIVE
03 STATUS / ACTIVE
04 STATUS / ACTIVE
05 STATUS / ACTIVE
06 STATUS / ACTIVE
07 STATUS / ACTIVE

FORM / MODULE 05
ID: FORM–FIELD–E03

Form is a consequence,
not a decision.
Shape follows pressure.

01 STATUS / ACTIVE
02 STATUS / ACTIVE
03 STATUS / ACTIVE
04 STATUS / ACTIVE
05 STATUS / ACTIVE
06 STATUS / ACTIVE
07 STATUS / ACTIVE
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Uber

Uber
Uber
Uber
Uber
By Pensatori Irrazionali
Uber BY PENSATORI IRRAZIONALI — SCROLL DOWN —
+(About it)

An adventurous skit for Uber, the company for all the places you want, to all the things you want to get, and for all the ways you want to earn. Available across the entire world, in real time, at the incredible speed of now.

+(Examples & Work)
Get Moving
Get Moving

A Video for

Uber. (2017)

+(About it)

Step into our time-traveling Uber and experience a unique cinematic adventure. From classic films to epic sports events, immerse yourself in the excitement of being ahead of time.

Video Frames
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(About Uber)
People
Worked
AboutUber by Pensatori Irrazionali
Work Hours162 hours
Work LocationLos Angeles, California
Director of ProjectDavid Zennie
Published byPensatori Irrazionali
LEARN MORE ABOUT Uber — LET'S WORK —
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