# Clients Source: https://pensatori-irrazionali.com/clients ## Ascend Horizon Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. ## FaZe Clan Brand Partnerships, Talent & Media Management Delivered multiple collaborations and brand deals in partnership with Yoseph Ali, while managing creator relationships and contributing to the overall presence and media positioning of FaZe Clan across digital platforms. ## Galithin Game Creation & Ecosystem Development A fully realised RPG developed from zero over two and a half years by a team of 30, where every layer — gameplay, systems, world building, progression, and economy was designed and built as a cohesive structure, supported by branding, positioning, and launch strategy. ## LEGO Video Production & Direction Produced in collaboration with Disruptive, a commercial execution developed for Cartoon Network, shaping a playful yet controlled visual narrative aligned with LEGO’s identity and global audience. ## Nothing Visual Positioning & Content Direction For Nothing Technology we worked on their main YouTube channel, defined, shaped, and executed product positioning and social media strategy while directing and reviewing photoshoots, generating multiple outlier videos with strong view performance, led by Max Behrens and Dimcha Aiwi. ## Red Bull Visual Positioning & Content Direction For Red Bull we shaped visual positioning, titles and high energy photoshoot direction to deliver immediate impact and brand clarity. Max Behrens and Dimcha Aiwi led concept development, thumbnails, and strategy, driving high views through precise and recognisable storytelling. ## Binance Be Binance — Commercial Produced in Dubai in collaboration with Disruptive, the "Be Binance" campaign was approached with a focus on precision, pacing, and visual restraint. Every frame was shaped to reflect the scale and clarity of a brand operating at a global level. ## MrBeast Content Positioning & Visual Direction Contributed to the visual positioning of content through thumbnails and directional input, shaping how videos are introduced with clarity, tension, and immediate audience engagement at scale. ## Dude Perfect Content Positioning & Visual Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. ## SOHub Platform Creation & Ecosystem Development Built from the ground up, defining the brand, digital platform, and overall ecosystem, covering identity, design, development, and marketing as a cohesive structure from concept to launch. ## Neymar Jr. Content Positioning & Visual Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. ## Tottenham x Nike Content Positioning & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. ## Mark Rober & Nick DiGiovanni I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. ## Burger King Brand Partnerships & Talent Integration Delivered influencer-led brand collaborations in partnership with Yoseph Ali and 1UP Nova, connecting Burger King with creator ecosystems through structured and performance-driven activations. ## Etisalat Video Production & Direction Delivered multiple commercial productions in collaboration with Disruptive, shaping campaigns across different executions with a consistent focus on clarity, pacing, and refined visual control aligned with the scale of the brand. ## Manchester City x Etisalat Video Production & Direction Produced in collaboration with Disruptive for Etisalat, featuring Manchester City’s first-team players, with a focus on clarity, pacing, and controlled visual presence within a high-performance sporting context. ## Iman Gadzhi Visual Positioning & Content Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. ## Cadillac F1 Team Content & Visual Language Defining how performance-driven content is presented through visuals, titles, and direction, where precision and restraint reflect the intensity of a Formula 1 environment. ## Donut SMP Creative Direction & Environment Design Led creative direction and environment design for Donut SMP, contributing to one of the largest Minecraft servers globally, supporting thousands of concurrent players and a massive, active player base. Designed and developed key builds, environments, and visual structures, shaping gameplay flow and player experience within a high-scale, community-driven ecosystem. ## Razer Razer x Aeva — Website Design & Development, 3D Animation Video Production & Direction We developed digital and visual assets including a dedicated website experience and promotional motion work. The focus was on creating a sharp, immersive environment aligned with Razer’s identity and audience. ## Disney Product Visuals & Design For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. ## Under Armour Video Production A commercial execution built around precision, rhythm, and performance, capturing the intensity and focus central to the Under Armour identity. ## Vodafone Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. ## Tsioulka Brand, Digital & Content Ecosystem Built as a complete system from identity through to website and marketing, supported by photography and videography to maintain a consistent and controlled brand presence. ## Uber Get Moving — Video Production & Direction Produced in collaboration with Disruptive, the “Get Moving” commercial was approached with a focus on rhythm, clarity, and controlled energy, shaping a visual language that reflects movement as both function and mindset. ## General Motors Content Positioning & Visual Direction For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. ## ESL Gaming Creative Direction & Environment Design Contributed to the visual direction and construction of gaming environments, shaping how competitive spaces are experienced with clarity, structure, and controlled visual intensity. ## Mashreq Bank Commercials & Moving Image (Video Production) Produced a series of advertising works for Mashreq in collaboration with Disruptive, with video production handled across multiple campaigns, shaping each piece with clarity, pacing, and refined visual control. ## Amazon Prime Visual Positioning for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. ## Hytopia Game Creation Designed and built a series of playable worlds within NFT Worlds (later HYTOPIA), contributing as a verified builder under 1UP Nova, delivering a total of seven games developed for the community experience. ## Pepsi Video Production & Direction Produced in the Middle East in collaboration with Disruptive, the project was approached with a focus on clarity, rhythm, and visual precision. A refined execution aligned with the scale and recognisability of a global brand. ## Chrysler Video Production & Direction Produced in collaboration with Disruptive and David Zennie, a commercial execution shaped through clarity, pacing, and controlled visual presence, aligning with the structure and identity of an established automotive brand. ## Star Wars Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. ## Fashion Nova Brand Partnerships & Creator Ecosystems Delivered influencer-led brand collaborations in partnership with Yoseph Ali and 1UP Nova, positioning Fashion Nova within high-visibility creator networks through structured and audience-driven activations. ## BitcoinBlack Product & Digital Experience Designed and developed the full digital experience and brand identity for BitcoinBlack, a crypto-native payment platform enabling real-world spending through a Mastercard layer, shaping a system that integrates multi-chain support into a clear and controlled user experience. ## Lay's Video Production & Direction Produced in collaboration with Disruptive, a commercial execution shaped through clarity, pacing, and controlled visual rhythm, aligned with the recognisable and high-energy presence of the brand. ## Cartoon Network Video Production & Direction Produced in collaboration with Disruptive, a Lego-focused commercial execution shaped through clarity, pacing, and controlled visual storytelling aligned with a global entertainment audience. ## Boohoo Brand Partnerships & Creator Activation Delivered influencer-led collaborations in partnership with Yoseph Ali and 1UP Nova, positioning Boohoo within high-visibility creator ecosystems through structured and audience-driven activations. ## AMP Content Positioning & Visual Direction Contributed to the visual positioning of content through thumbnails and directional input, shaping how videos are introduced with clarity, energy, and immediate audience engagement within a high-velocity creator environment. ## ZHC Content Positioning & Visual Direction Contributed to the packaging and visual positioning of content, shaping how videos are introduced with clarity, balance, and immediate audience engagement across a high-visibility creator format. ## Razer Strategic Expansion & Talent Integration Through Aeva, we worked closely with Razer across talent acquisition, regional presence, and competitive ecosystems. This included onboarding high-level gaming talent, establishing sponsorship structures, and positioning the brand across key tournaments and events throughout Europe, North America, and the Middle East. ## Dubai Islamic Bank Video Production & Direction Produced in collaboration with Disruptive, a series of commercial executions shaped through clarity, structure, and controlled visual pacing, aligned with the trust and presence of a financial institution. ## Dove Video Production & Direction Produced in collaboration with Disruptive, a commercial execution shaped through clarity, pacing, and a refined visual language aligned with the identity of a globally recognised brand. ## Honey Brand Partnerships & Creator Integration Delivered influencer-led collaborations through established creator networks, positioning Honey within high-visibility digital ecosystems through structured and performance-driven activations. ## Nicki Minaj Product Placement Delivered product placement within music video content in collaboration with Yoseph Ali and Syft.gg, positioning brands within high-visibility entertainment environments through controlled and context-driven integration. ## Nestlé Video Production & Direction Produced in collaboration with David Zennie and Disruptive, a commercial execution shaped through clarity, pacing, and controlled visual structure, aligned with the standards of a global consumer brand. ## Nokia Product Placement & Brand Integration Delivered product placement integrations across video content in collaboration with Yoseph Ali and Syft.gg, positioning Nokia within audience-driven environments through controlled and context-aware exposure. ## Swarovski Video Production & Direction Produced in collaboration with Disruptive, a commercial execution shaped through clarity, precision, and refined visual control, aligned with the elegance and identity of a globally recognised luxury brand. ## Monster Energy Brand Partnerships & Creator Ecosystems Delivered multiple influencer-led collaborations in partnership with Yoseph Ali, 1UP Nova, and Syft.gg, positioning the brand within high-visibility creator networks through structured and performance-driven activations. ## FaZe x Lyrical Lemonade FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. ## Harvard University Visual Positioning & Content Direction Shaping thumbnails, titles and overall branding for Baland Jalal’s lectures at Harvard University, with Max Behrens and Dimcha Aiwi leading the packaging, refining how complex neuroscience concepts are presented with clarity, structure and a controlled, authoritative visual presence. ## Universal Brand Partnerships Delivered influencer-led collaborations in partnership with Yoseph Ali and Syft.gg, positioning Universal within high-visibility creator networks through structured and audience-driven activations. ## DigitalBits Video Production & Direction Supported a high-profile collaboration featuring David Beckham, in partnership with Disruptive and David Zennie, contributing to the positioning and execution of a campaign within a global sports and brand context. ## Rémy Martin Product Placement Integrated the brand within video content alongside Yoseph Ali, aligning presence with audience-driven environments through structured placements. ## Al Habtoor 3D Video & Presentation Produced in collaboration with Disruptive, a 3D video presentation for Al Habtoor Tower, shaping how the development is introduced through controlled motion, spatial clarity, and a refined architectural narrative. ## Atlantic Records Brand Partnerships Delivered influencer-led collaborations in partnership with Yoseph Ali and Syft.gg, positioning Atlantic Records within high-visibility creator networks through structured and audience-driven activations. ## Wanderers Game Creation & Digital Ecosystem Developed “WanderWorlds”, a full game experience built within NFT Worlds / HYTOPIA with 1UP Nova, covering gameplay design, systems, and development, alongside branding, website, and launch planning to deliver a complete and cohesive product from concept to release. ## Diadora Product Placement Integrated the brand within video content, aligning presence with audience-focused environments through structured placements. ## Justin Bieber Music Support & Marketing Supported music-related initiatives in collaboration with Yoseph Ali, contributing to marketing and positioning within a global entertainment context. ## Chris Brown Video Production & Brand Integration Contributed to video production and brand integration within music content in collaboration with Yoseph Ali and Syft.gg, supporting visual execution and placement across a high-impact entertainment release. ## Gymshark Content Positioning & Visual Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. ## Sony Brand Partnerships & Creator Integration Delivered influencer-led collaborations across creator networks with Yoseph Ali and Syft.gg, positioning Sony within high-visibility digital ecosystems through structured and audience-driven activations. ## Ricegum Video Direction Directed a music video alongside Yoseph Ali for Ricegum and Alissa Violet, contributing to a release that surpassed 200 million views and achieved platinum status. ## Jetex Jetex — Commercial We collaborated with Disruptive to bring this Jetex commercial to life—combining cinematic direction, refined storytelling, and high-end visual execution. From concept to final delivery, every frame was crafted to reflect the luxury, precision, and elite experience that defines Jetex. ## Bang Energy Brand Partnerships & Creator Integration Delivered influencer marketing campaigns with Yoseph Ali and Syft.gg across creator networks, positioning the brand within high-visibility digital environments through structured and audience-driven activations. ## Adin Ross Game Development & Server Infrastructure Designed and developed level structures within the SSB Java Minecraft server, shaping gameplay flow, environments, and player interaction to support a high-engagement community experience. ## Jimbo Bored Ape Yacht Club Creative Direction, Ecosystem Development & NFT Collection Led a wide-ranging creative and digital scope including video production, full social media management, 3D modeling, game development, website and packaging design, as well as real-world executions such as architectural design and a 2+ meter physical statue, shaping a complete and multi-dimensional brand ecosystem. ## Unspeakable Visual Positioning & Content Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. ## Golden State Warriors YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail.